Sponsored content provides ANPD partners the ability to:

• Directly engage ANPD members and non-members
• Augment brand awareness among the ANPD community
• Convey your organization’s subject matter authority
• Participate in and drive the conversation on timely industry topics

Pricing: $2,000 per two-week activation

Content Rules and Guidelines

Rules: Sponsored content must adhere to a strict set of rules in order uphold the editorial integrity of NPD in Motion. 

• Avoid the pitch: Sponsored content must be educational, not purely promotional. You piece must be written in a fresh and thoughtful manner, providing commentary on issues relevant to the ANPD audience. It should be written by someone who has unique expertise or experience, and in a manner that is accessible, compelling, and free of jargon.
• Speak in broad terms: Your piece should not be centered solely on your company or product. Instead, it should speak in broader industry terms. Presenting a challenge, along with a solution — without mentioning your company or product name — will go a long way in providing an authentic and impactful voice to our audience. In addition, content should be written from the third-party perspective, unless it is a case study of something specific to your company or organization.
• Be a compelling storyteller: Whenever possible, base your story on real people solving real challenges. Speaking in particulars rather than the hypothetical paints a more compelling story for the reader.

Content Guidelines: These guidelines have been created for ANPD’s NPD in Motion in order to generate a relevant, consistent experience for our professional community. External companies and organizations providing thought leadership to our audience must abide by these as part of a Sponsored Content agreement. All final submissions should be sent to the NPD in Motion editors at editors@anpd.org.

• Create the article in a Microsoft Word document.
• Provide a suggested title or headline that is catchy and is 10-15 words or less.
• Articles should be 600–800 words. If your thoughts extend beyond 700 words, please
  consider doing a series of posts on the subject.
• Content should be original and any references to other work, research, or copyrighted material should be properly cited.
• Please ensure that your opening paragraph is impactful and distills the thought leadership contained within the full post.
• Identify all hyperlinks within your article. Links must be useful and relevant. Irrelevant or excessive links may be removed at the editor’s discretion. If you have a list of resource links, please include them at the end of the submitted document.
• NPD in Motion editors reserve the right to revise to fit ANPD’s style and voice. The final submission must include:
• A byline that details full name, title, and company as you want it to appear.
• An author headshot and bio. (Headshot should be the highest resolution possible.)
• A PNG logo file for the sponsoring company.
• An executed author agreement.

Sponsored content is subject to ANPD approval.